“We’re at the dawn of a new era of textile innovation”, writes Clare Press. As designers and scientists are coming together to conjure up materials that are kinder to Mother Earth, what does this mean for the wardrobe of the future? Designing out waste from the equation entirely, as with Nike’s Flyknit sneaker: its upper woven as a single piece from recycled PET, which means no fabric off-cuts. What is that your brand can do to innovate product that is sustainable and will make you a leader not a follower?
Slow down and find the social engagement of your clients or customers.
“86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product based on that commitment.” Shelton Group’s ‘Brands & Stands: Social Purpose is the New Black‘
HAN-DLE / handl/, verb: to hold, to pick up, grasp a idea, situation or problem.
When it comes to innovating something new for a client, there is always a DNA of some sort that makes them original in their market space. Take Nike for instance, they are recognized to be a countless brave warrior. Lululemon, is about being 'athletically hip’. Arcteryx is referred to the earliest known birds.
Each of their logos represents definition of their company. When you look at their DNA on designs, there is a similar thread that does not go far from their HANDLE, always connected to each other. Our philosophy in design and innovation is to stay attached to the brand’s HANDLE.
No matter how old or worn out something might look, it is the foundation you need to build on. Most companies are built with a strong foundation if they are at least 7-10 years old. Focus on the foundation of your client and reinvent from that point. Most consulting agencies think that rebuilding is the answer to solve their clients problems.
“Keep a foundation of the company, it gets stronger and wiser with age”.
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from different leadership styles, to organizational structure, to employee engagement, to customer service. We know that structure is important, but we tend to let creativity take over, so we can find solutions outside of the normal process. What we might find is within the structure of all madness.
The founders had no idea that, their passion would eventually make notice in the Apparel culture with the contribution of branding, development, technology & design and digital marketing. For a few years after realizing lack of response, they had to make a change. This overwhelming revelation leads them to a newfound direction in making a difference in ideation and development in the Apparel culture. After years of research and building the right team of experienced and passionate people who love what they do seemed to be in the right direction. After working with many brands in different markets, we were determined to discover a solution. We founded a good formula that works, and came up with a platform on Global Apparel Solutions that is catered to the clients needs. We focus on the upmost creative way of branding with advance technology in apparel ideation that can be placed in their market, with a unique DNA handle to their product. This new process has been transforming brands that let them become the leaders in their market, rather than followers.